• One of a kind

    Incredible food (especially the full English), incredible location on Primrose Hill, and the service is superb. Great atmosphere! Overall, a one of a kind cafe, and undoubtedly the best place in London for brunch.

    Marko, June 2018
  • The perfect neighbourhood cafe!

    Sam’s Cafe is really a very special little place – the food is always perfect and the coffees are amazing (their cappuccinos are without doubt the best in North London). The music is always excellent – I have such a weakness for a jukebox. But it’s really the staff who make it here – everyone is charming, friendly and accommodating. Can’t recommend it highly enough, it’s a local gem. Enjoy!

    Francesca, January 2018

  • Amazing Breakfasts

    I loved this place. The staff were so warm and friendly and my avocado toast was delicious! I also ate most of my toddlers pancakes which were good too! A great little cafe. Definitely going back!

    Heather, April 2018

  • Not just another cafe

    No shortage of cafes in Primrose Hill and the surrounding area, of course, but this relatively new arrival offers something extra in way of good food and friendly service. We stopped by for a quick lunch and were delighted with the smoked salmon and cream cheese bagels, and their coffee. We will be back for more! The décor is smart, retro diner (complete with jukebox, not too loud). Stands out from the crowd of other local cafes – well worth checking out…

    Barmag 2018